Expert Tips for Writing a Business Blog Post

Blogs have become one of the major means to get traffic to your website. Apart from this, there are several other utilities of blog posts as well. Blogs are very helpful in bringing authentic traffic to your website and that traffic you get without paying a penny. 

Only due to these amazing benefits, there is a large number of businesses that make use of blog posts to promote their products and services. On the other hand, there are several businesses and other organisations who blame that they are not getting many benefits from applying this technique. 

In this article, we are going to mention several tips for writing a blog post. All of these tips are meant to ensure that your blogging efforts are not wasted. Have a look at these tips and see if you get any output or not.

Know about your potential audience

This is one of the first tips to write a blog post. Before you start writing blogs, you need to focus on your target audience. If you fail at this point, all of your later effects will be wasted. So, you must know about your specific audience before getting started. 

Now you should search about the things that your audience needs from you. If you keep on posting blogs based on your predictions, you are going to fail terribly at this point. Before posting any blog, you should be aware of the tastes and preferences of your customers. It may seem quite a tough task but it is very easy. Here are some tools that may help you a lot in this matter.

Google Trends

It can tell you a lot about the search trends that are going on around the world. You can know about the topics that people from different parts of the world are searching for.


This is quite a popular tool that is being used by a lot of content creators around the world. You can use it to keep an eye on your customers so that you will be able to make the right move in time. Such a tool is very important because you will never be able to know about your quality if you have nothing to compare it with. 


Quora is another important tool that you can use to know about the most searched queries on the internet. You can use this tool to make the right selection of blog topics. 

Pay proper attention to the headlines

Several surveys have revealed that a large number of users decide the right blog by looking at the headline only. This is what most users see when they are searching for an answer. Even a great blog will remain completely unnoticed if there is no catchy headline for it. 

Do deep research while choosing the right headlines. Once you come up with some unique title, analyse it. There are several tools available in the market that you can use for this purpose. Those tools will tell you about the marketing feasibility of the headline that you have chosen. 

Add subheadings at proper places in your blog posts

When you are explaining something in detail, the blog will automatically get lengthy. In such a lengthy blog too, you have to keep the reader focused on the blog. This can be achieved by using subheadings in proper places. Doing so will break down your lengthy blog into several smaller pieces and that would be very helpful in keeping the reader engaged. 

Then, you should try to avoid long paragraphs in the blog post. Having long enough paragraphs will also make the content a little boring. Ideally, you should keep the paragraphs in between 4-5 lines. There may be several situations when you will need some more lines, you can do that but not everywhere. 

Proper use of bullet points

This is one of the most important tips for writing a blog post. Remember that everyone is reading your blog because they are searching for something. You can make their search easier by using bullet points in proper places. But there are certain things that you should keep in mind when using the bullet points. 

  • Keep the bullet points as short as the headlines.
  • Avoid writing paragraphs in bullet points. 
  • When you are writing down the benefits, you should keep them all in bullet points. 
  • Use almost the same length of bullet points all over your blog post. 

Images are very important

It is a well-known fact that the human brain processes visual information a lot faster than the written information. You can take advantage of this quality by using images at proper places. There are several ways that you can opt for choosing a suitable image. You can go for one of the online sites that sell images. But we recommend you to use your images and that would help you a lot in creating images specific to your needs. 

Try to use images only where it is necessary. If you overuse these things, you will ruin the taste of the blog post and it will lack information. 

Optimise your blog post for SEO

This technique helps you in getting traffic to your website. In this technique, you first gather the keywords that are being searched the most. Not you have to incorporate those keywords in your article so that your article will have a greater chance of appearing in the search results. 

Here are some additional tips that you should follow for maximum benefits.

  • A suitable meta description and meta title to your blog. 
  • Make better use of the optimised keywords. 
  • Don’t hesitate in using related keyword variations. 
  • Use internal links to your blog in other content. 

Final words

We have mentioned a lot of tips for writing a blog post. You can apply these techniques to improve your blogging skills. Once you start applying these techniques, you will get to learn a lot of new things based on the outcomes.